General news
“Here is a business challenge for us all. The explosive growth of mobile communications gives rise to the need to maintain brand messages across broader media and reinforces the need for effective training” said Roderick Morgan of Phonesmith. More than a billion mobile phone connections have been added to the global tally in just 18 …
Maintaining brand messages in Mobile Communications Read More »
Your brand and your staff All of your employees will play a crucial part in managing your brand because they can affect what customers and colleagues think of your business. Therefore, it is important to ensure that they understand your brand and believe in what it stands for. If they do, their actions will communicate …
The importance of the phone in managing your brand Read More »
Companies that lower the prices of their products may risk damaging long-term brand perceptions because suspicious consumers assume something is wrong with the product or brand if it’s being discounted. When asked what they assume when a brand lowers its prices during tough economic times, 70% of consumers say, “The brand is normally overpriced.” Another …
Have Apple lost their ability produce ground breaking innovation? At first glance, the iphone 6 looks to offer little new to it’s top competitors?
As the World Population reaches 7 billion, statistics show that 6 billion people in the world now have mobile phones! If you discard young infants, almost every other person on the Planet is now reachable on a cellphone!
What happens in America will follow in Europe so if you are not orientating your business towards mobile communications technology you need to review your strategy. Mobile phone and wireless laptop internet use have each grown more prevalent over the last year. Nearly half of all adults (47%) go online with a laptop using a …
Any good boss will understand the importance of effective communications. With modern technology this can embrace everything from the spoken word through written communication, social media and most importantly use of the telephone whether this is via landlines, mobiles , smart phones or the hybrid devices becoming available. To be effective this has to start …
Your employees are the critical link between your company and your customer. How is this mainly delivered? By phone, through incoming or outgoing calling. Your employees must actively deliver your unique brand promise every day, all day. Are you, are they on target with brand messages each time they engage internally and externally? Companies create …
The importance of the telephone in brand management Read More »
