Roderick Morgan

Lackadaisical selling by phone doesn’t work: Be prepared

Do you know what the characteristics of a lackadaisical selling effort are? We all want to believe that we are the best at what we do. Unfortunately you don’t get to decide that, your sales prospects and customers do! Having a lackadaisical selling effort is nothing to be proud of. Being lackadaisical simply means you …

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Price cutting: Brand damage a real threat

Companies that lower the prices of their products may risk damaging long-term brand perceptions because suspicious consumers assume something is wrong with the product or brand if it’s being discounted. When asked what they assume when a brand lowers its prices during tough economic times, 70% of consumers say, “The brand is normally overpriced.” Another …

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