Improving your Image via the Phone isn’t hard to do. But it is even easier to damage it through slack, impatient or inconsiderate handling of phone calls.
Even if your people haven’t been taught the key skills to help improve your ‘brand’, you can at least ensure they maintain the status quo and don’t do damage to it.
It is important that all employees understand that everyone calling into your business, irrespective of what their purpose is, is a real person with a ‘view’.
This ‘view’ is what they share with others they know. If your business has offended them with a careless or arrogant phone manner, they will make sure someone else, outside of your business gets to hear about it.
Beware of giving them that opportunity!